Jennifer Boylan is a New York City-based creative professional with 10+ years of experience transforming CPG brands. Her areas of expertise include brand development, packaging design, digital design, and empathic design strategy. She is known as a passionate design advocate and for working beyond the brief to ensure that the team delivers the "right" work. She believes empathy is the key to creating impactful narratives and tackles design challenges by immersing herself in the consumer experience to fully understand their needs.
In 2020 Mr.Coffee launched an exciting new product, Iced, a single-serve iced coffeemaker, which kicked off a full line of specialty coffeemakers, bringing the coffeehouse experience home. The pandemic offered interesting challenges during this project, adjusting to remote working and photography limitations, but it was ultimately a success! Mr.Coffee Iced was the #1 most successful launch at Newell in 2020 and was #1 on Google's Top 100 Holiday Trending Gifts for 2020.
Café Series is the premium espresso line for Sunbeam Australia and needed a new look to showcase the high-end feel of the product. This project required some research of the Australian coffee market, as it differs from the US; it is heavily espresso driven. Photography for this project was done by a fantastic studio in Australia, which meant some late nights art directing from the US.